Expectations around Apple’s announcements for WWDC 2016 have again reached fever-pitched, with rumours foreshadowing the latest updates in Apple’s software platforms (macOS, tvOS, iOS and watchOS) to the more wishful thinking rumours around brand new hardware, particularly with new MacBook Pros and the often requested, but never announced 5K Thunderbolt Display. Steve and Ben discuss the issues surrounding expectations for Apple in 2016, where most of Apple’s products have matured to the point where there is little they can do to improve them beyond evolutionary updates, and the fact that expectations of Apple to come up with a “wow” moment in every single presentation they make have now become unrealistic.
Listen to the audio version of this episode at this link: MP3 Audio (RSS)