Another September, another Apple iPhone event. On September 7th, Apple will unveil the latest generation iPhone to the world. Rumours of dual camera lens and the loss of the headphone jack are driving the media frenzy this year, but most important of all is the notion that this year’s iPhone may not be that exciting. What does this mean for Apple, particularly in the light of a drop in overall sales year-on-year? Steve and Ben discuss Apple and the iPhone in context of where the smartphone business is today, and whether or not Apple is right to force its customers to interact with their devices the way they want to.

Listen to the audio version of this episode at this link: MP3 Audio (RSS)